Amy Lai
Amy Lai | Art Director
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Lactaid Complicated Relationship

 

LACTAID®  |  Complicated relationship

If you’re dairy sensitive, LACTAID® is a godsend. It’s everything you love about milk with none of the consequences — which means no more debating back-and-forth whether or not to indulge in some dairy goodness. That’s the idea behind this little LACTAID® campaign, showing the complicated relationship many people have with milk. My partner & I  wrote, art directed, and oversaw the production of this spot (and the accompanying executions) from start to finish.

 
 
 
 

In addition to the :30 TV spot, we created 6-second digital bumpers to highlight different LACTAID® usage occasions.

 
 

We also made a print ad to reinforce the idea that LACTAID® is the milk that doesn't mess with you.

 
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Art Director: Amy Lai
Copywriter: Ryan Sheehy